Marketing Communications

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Marketing Communications

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Sales Promotion And Publicity

Visitors to the booth respond to new products and programmes. Learning organizations can take this
feedback and use it to adjust marketing programs or new product introductions. For example, prospects
may suggest minor changes to the product. Such suggestions can provide an appropriate product
developer with good information that changes a product, thus providing a useful learning opportunity
for the firm. The potential of trade shows can be realized when post-show follow-up are used to secure
orders from various leads and prospects. Effective trade show marketers are effective because they do
not allow their success at the show to waste and die for lack of follow-up.

USING SPECIALTY ADVERTISING TO SUPPORT TRADE SHOwS

Specialty advertising is the use of products to advertise another product or company such as putting a
company’s name on pens and pencils, then giving them away. Specialty advertising, also called premiums
freebies and give away, is an important part of the trade show marketing mix.

EADS unites a leading aircraft manufacturer, the world’s largest

helicopter supplier, a global leader in space programmes and a

worldwide leader in global security solutions and systems to form

Europe’s largest defence and aerospace group. More than

140,000 people work at Airbus, Astrium, Cassidian and Eurocopter,

in 90 locations globally, to deliver some of the industry’s most

exciting projects.

An EADS internship offers the chance to use your theoretical

knowledge and apply it first-hand to real situations and assignments

during your studies. Given a high level of responsibility, plenty of

learning and development opportunities, and all the support you need,

you will tackle interesting challenges on state-of-the-art products.

We welcome more than 5,000 interns every year across

disciplines ranging from engineering, IT, procurement and

finance, to strategy, customer support, marketing and sales.

Positions are available in France, Germany, Spain and the UK.

To find out more and apply, visit http://www.jobs.eads.com. You can also

find out more on our EADS Careers Facebook page.

Internship opportunities

CHALLENGING PERSPECTIVES