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Marketing Communications

226

Sales Promotion And Publicity

4. RECORDS AND FILMS: these are usually interesting or helpful items the company feels
   radio or television programme directors will find useful. For television, they may vary from
   60 minutes movies to five minutes film clips.


5. EDITORIALS: these are stories written by the company that appear in the editorial sections
   of newspapers or magazines.
   Background materials for the editorial may be provided by the company for the editorial
   staffs of newspapers or magazines.

HANDLING NEGATIVE PUBLICITY

Negative or unfavourable publicity caused by human errors should be avoided by the firm or organization,

but wherever they occur, the firm or organization should contact the press and give them available facts.

The firm or organization should be open and fair in dealing with the press and when presenting their

side of the story. This action will reduce or check any major problem that can arise from unfavourable

or negative publicity.

© Deloitte & Touche LLP and affiliated entities.

360°

thinking.

Discover the truth at http://www.deloitte.ca/careers

© Deloitte & Touche LLP and affiliated entities.

360°

thinking.

Discover the truth at http://www.deloitte.ca/careers

© Deloitte & Touche LLP and affiliated entities.

360°

thinking.

Discover the truth at http://www.deloitte.ca/careers

© Deloitte & Touche LLP and affiliated entities.

360°

thinking.

Discover the truth at http://www.deloitte.ca/careers