Marketing Communications

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Marketing Communications

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Personified Promotion

RECRUITMENT SYSTEM

A planned system for recruiting a sufficient number of good salesperson should have these characteristics:

1. It operates continually, not only when there are vacancies on the sale force.


2. It is systematic – reaching and exploiting all appropriate sources of applicants.


3. It provides a continuous flow of qualified applicants in greater numbers than the company
   can use.


4. It is set up so that the mechanical, initial steps can be delegated and does not require the
   attention of a high level executive.

STAFFING THE SALES FORCE

Staffing is the system which provides, on a more or less continuing basis, qualified personnel to the
Sales Organization.

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