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289Public RelationsThe Empire Marketing Board used films, posters, exhibitions, the press and the British Broadcasting
Corporation to publicize its objectives.
The Empire Marketing Board, at short notice, was ordered to launch a full-scale campaign in support of
the Prime Minister’s appeal to “Buy British”. All media of communication received widespread support.
This success proved for the first time in Britain, the benefits that can come from a well-conceived and
thoroughly administered public relations campaign.
THE CONCEPT OF PUBLIC RELATIONS
Public Relations believes that every organization has an environment or an atmosphere in which it is
operating. Such environment should be conducive and peaceful to ensure continued, happy survival of
the organization and the consistent achievement of its objectives.
All organizations must be socially responsible and accountable to the society in which it operates and the
immediate community where it is situated – by obeying laws and regulations, contributing to policies,
pay taxes and providing job opportunities. All organizations must endeavour to maintain mutual
understanding with their environment and publics.