Download free eBooks at bookboon.com
Click on the ad to read moreMarketing Communications
292Public RelationsINSERTS AND ENCLOSURES: it is a type of printed material such as the one mailed in the annual
reports to shareholders which may make a statement of the organization’s posture on a public policy or
a social problem. Inserts are used in public relations to solicit the publics’ support.
POSITION PAPERS AND PRINTED SPEECHES: printed papers and packets containing an organization’s
public posture on controversial matters are sent to the public. Such papers or packets usually carry the
genesis in public speeches or statements of top officials reprinted and circulated to correct controversy
or explain a situation, and the organization’s position on the matter.
THE BULLETIN BOARD, POSTERS, BILLBOARD: the bulletin board offers a good place to corroborate
information with brief messages. It provides quick access for dispelling rumours and for making desirable
information stick to the receiver.
INFORMATION RACKS: the information rack is used primarily for morale and employee education
with emphasis on economic education. Booklets and reprints of magazine articles are supplied in sizeable
quantity and they are distributed free to employees from these racks on a “take what you want” basis.
The racks are usually placed in reception rooms, near factory and office exits so employees may pick up
a few items on their way home.