Marketing Communications

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Marketing Communications

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Public Relations

Other non mass information dissemination methods are: letters, books, brochures, conferences, meetings,
exhibitions and in the local communities, the town crier, handbills, posters, banners, sign posts, stickers,
rural advertising using vehicles with speakers mounted on it or transit advertising, congregations as in
church, mosque, village and town meetings.

PUBLIC RELATIONS FOR NEw PRODUCTS

Public relations about new products are usually built into the company’s overall marketing plan. The
marketing plan should indicate the extent each communication tool would be involved in the programme.

USING PUBLIC RELATIONS CONSULTANCY SERVICE

In using the services of a public relations’ consultant, the organization should carefully select the
practitioner. The qualifications, ability and experience of the consultant providing the public relations
service is very important to achieving a successful public relations campaign.

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