Marketing Communications

Download free eBooks at bookboon.com

Click on the ad to read more

Marketing Communications

33

Fundamentals Of Communication In Marketing

Public relations is a communication function, thus it should be planned and executed to accomplish
specific communication goals in the promotional campaign. Organizations have recognized that public
relations complement marketing efforts, hence they create departments such as public affairs, public
relations or corporate affairs to handle corporate marketing. The general methodology of organization
or corporate marketing consists of four major steps:

1. Assessing the current image of the organization through a survey.


2. Determining a desirable image for the organization.


3. Developing a marketing plan for bringing about the desired image.


4. Apply public relations communication tools to implement plan of corporate marketing.

FUNCTIONS OF PUBLIC RELATIONS IN MARKETING

Public relations essentially performs various functions in marketing including these five major tasks:

1. PRESS RELATIONS: This function is aimed at placing newsworthy information in the
   news media to attract attention to a person, corporate image, product image or service.


2. PROUDCT PUBLICITY: Involves various efforts to publicise through the news media
   and other means, specific products and events related to the company’s products or
   product image.

http://www.mastersopenday.nl

Visit us and find out why we are the best!

Master’s Open Day: 22 February 2014

Join the best at

the Maastricht University

School of Business and

Economics!

Top master’s programmes

•    33 rd  place   Financial   Times   worldwide   ranking:    MSc 

International   Business

•    1st    place:  MSc International   Business

•    1st    place:  MSc Financial   Economics

•    2nd    place:  MSc Management  of  Learning

•    2nd    place:  MSc Economics

• 2nd place: MSc Econometrics and Operations Research


• 2nd place: MSc Global Supply Chain Management and
  Change
  Sources: Keuzegids Master ranking 2013; Elsevier ‘Beste Studies’ ranking 2012; Financial Times Global Masters in Management ranking 2012

Maastricht

University is

the best specialist

university in the

Netherlands

(Elsevier)