Marketing Communications

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Marketing Communications

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Consumer Behaviour And Marketing Communication

COLLATERAL SERVICES: These firms provide a wide range of support functions used by advertisers,
agencies, media organizations, and specialized marketing communication firms. These individuals
and companies perform specialized functions that other participants use in planning and executing
advertising, plus other promotional functions. They include marketing research companies, package
design firms, consultants, media buying services, photographers, printers, video production houses and
event marketing services companies.