2nd ProofTitle: BA: Architectural Design
Job No: CPD0810-27/4028034-061 Chapter 2 final_.qxd:layouts to chapter one 8/18/10 10:13 AM Page 50
Case studyThe design projectKlein Dytham architecture: Billboard BuildingLocated on a tiny site tapering from 2.5m to 0.6m wide in
a prominent position, these challenges became virtues. Klein
Dytham architecture recognised that the slender building
would be almost entirely façade and that this was a condition
similar to the billboards nearby. Their concept was therefore
to design a building that would in effect become an occupied
façade and their treatment of this would ensure that the shop
would advertise itself as effectively as a billboard. One of the
most striking qualities of this building is the legibility and
resolution of its concept.
Astrid Klein and Mark Dytham have also devised
‘PechaKucha Night’, which is another way to learn about
architecture and the way that architects think (Pecha Kucha
is Japanese for the sound of conversation). It is an informal
event where a group of designers, in front of an audience,
are asked to talk about 20 images, each shown for 20
seconds (see http://www.pecha-kucha.org). This is a simple way
for designers to show their work and reveal the conceptual
ideas behind it. Connections can be made between different
strands of thought from other designers, encouraging a more
dynamic and reflective discussion of ideas than would occur
at a conventional lecture or crit.Interior of Billboard BuildingText
2nd ProofTitle: BA: Architectural Design
Job No: CPD0810-27/4028034-061 Chapter 2 final_.qxd:layouts to chapter one 8/18/10 10:14 AM Page 50