1st ProofTitle: BA: Architectural Design
Job No: PD0710-67/4028Chapter 3 final (3.1)_.qxd:layouts to chapter one 7/24/10 9:12 AM Page 66
The design projectClients, users and briefEastEast is an architecture, landscape and urban design
practice based in London. Its three directors are Julian Lewis,
Dann Jessen and Judith Lösing. They are interested in
places, their uses and the way they come about; cities,
spaces within them, buildings and landscapes. Their work
is recognised for its innovative role in adjusting and improving
urban fabric and its uses. Their experience in considering the
broad range of people who will use their urban landscape
interventions informs an engagement with all who will
use their architecture. This engagement begins during the
development of the brief and continues during fund-raising
and construction of the project through to occupation of
the building. Their work ranges from large-scale landscape
and urban planning projects to community buildings and
interventions to improve public space. They are particularly
interested in the potential of previously disregarded edge
places to become sites of generosity where public space can
be formed to meet the needs of local people. The directors
of East are design advisors at the London Development
Agency and they teach at London Metropolitan University
and the Accademia di Mendrisio in Switzerland, as well as
lecturing internationally.
With great skill, East has used the opportunities afforded by
its complex public realm projects to explore creative means
of connecting with the many and varied users of its public
spaces. The practice has translated this knowledge into
methods for developing effective briefs with other complex
client bodies, such as schools and community centres.
Its involvement in large-scale landscape and urban projects
also links to its work in formulating strategic plans and design
guides, such as the Transport for London Streetscape
Guidance, which is another form of brief writing.Text
1st ProofTitle: BA: Architectural Design
Job No: PD0710-67/4028Chapter 3 final (3.1)_.qxd:layouts to chapter one 7/24/10 1:01 PM Page 66