Architectural Design

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1st ProofTitle: BA: Architectural Design
Job No: PD0710-67/4028

Chapter 3 final (3.1)_.qxd:layouts to chapter one 7/24/10 7:32 AM Page 75


Dann Jessen
I found with Rainham Riverside that the client sometimes
wished us to remove proposals from our drawing because
they thought they were outside their sphere of influence.
Some of these things are now happening completely
independently of the original client.
Judith Lösing
A brief for the public has to be ambitious: there are so many
layers of ownership needs and different opportunities, so it
can’t be straightforward.
Julian Lewis
I think the technique to do with complexity is not to meet
complexity with complex solutions because it then ends
up in a mess. You’ve got to have clear thinking; simple
conceptual approaches.
Dann Jessen
Yes. Clarity and communication are not about reduction but
actually about generosity, I think.

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1st ProofTitle: BA: Architectural Design
Job No: PD0710-67/4028

Chapter 3 final (3.1)_.qxd:layouts to chapter one 7/24/10 7:32 AM Page 75

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