Notes 105
Cohen, “An Examination of the Fishbein-Ajzen Behavioral-Intentions Model’s Concepts
and Measures,”Journal of Experimental Social Psychology,May 1981, pp. 309–39.- See Harper W. Boyd Jr., Michael L. Ray, and Edward C. Strong, “An Attitudinal Framework
for Advertising Strategy,”Journal of Marketing,April 1972, pp. 27–33. - See Jagdish N. Sheth, “An Investigation of Relationships among Evaluative Beliefs, Affect,
Behavioral Intention, and Behavior,” in Consumer Behavior: Theory and Application,eds.
John U. Farley, John A. Howard, and L. Winston Ring (Boston: Allyn & Bacon, 1974),
pp. 89–114. - See Fishbein, “Attitudes and Prediction of Behavior.”
- See Raymond A. Bauer, “Consumer Behavior as Risk Taking,” in Risk Taking and Information
Handling in Consumer Behavior,ed. Donald F. Cox (Boston: Division of Research, Harvard
Business School, 1967); and James W. Taylor, “The Role of Risk in Consumer Behavior,”
Journal of Marketing,April 1974, pp. 54–60. - See Priscilla A. La Barbera and David Mazursky, “A Longitudinal Assessment of Consumer
Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process,”Journal of
Marketing Research,November 1983, pp. 393–404. - See Barry L. Bayus, “Word of Mouth: The Indirect Effects of Marketing Efforts,”Journal of
Advertising Research,June-July 1985, pp. 31–39. - See Albert O. Hirschman, Exit, Voice, and Loyalty(Cambridge, MA: Harvard University
Press, 1970). - See Mary C. Gilly and Richard W. Hansen, “Consumer Complaint Handling as a Strategic
Marketing Tool,”Journal of Consumer Marketing,Fall 1985, pp. 5–16. - See James H. Donnelly Jr. and John M. Ivancevich, “Post-Purchase Reinforcement and
Back-Out Behavior,”Journal of Marketing Research,August 1970, pp. 399–400. - Pam Weisz, “Avon’s Skin-So-Soft Bugs Out,”Brandweek,June 6, 1994, p. 4.