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and responding to people and circumstances and we
simply forget to think about our own purpose.
I have an example of how this practice worked in
my life: Three years ago I was interested in giving more
seminars on the subject of fund-raising. I had co-
authored a book called RelationSHIFT: Revolutionary
Fund-Raising with University of Arizona development
director Michael Bassoff. We had done some successful
seminars on the subject, and I wanted to do more. So,
on the wall of my bedroom I put up a white poster board,
and on that board I put up a lot of pictures and index
cards with my goals on them. I wanted to have all those
goals in front of me when I woke up each morning, even
though I only spent a minute or two looking at the board
each day.
One of the index cards I had pinned to my goal board
simply contained the bold-markered letters, “ASU.” It
was almost lost among the hodgepodge of photos and
goals I’d covered the board with, and I’m certain I only
barely noticed it each morning as I got up. I put it up
there because I thought it would be great if I could give
seminars to Arizona State University, especially now
that I was living in the Phoenix area. I really thought
nothing more of it.
One day at the offices of the corporate training com-
pany where I worked, I was asked to shake the hand of
a new employee, Jerry. I asked Jerry to come in and sit
down. We talked in my office for a few minutes about
his joining the company. I asked him about his family
and he casually mentioned that his parents were living
in town, and that his mother worked at ASU.
Normally, that would have meant nothing. ASU is a
very well-known and oft-mentioned presence in the
Phoenix area. But something went off in my mind when