111he said that, and I know in hindsight that “something”
was my daily view of my goal board.
My ears perked up when he said “ASU” and I asked
him, “What does your mother do at ASU?” “She’s the
chief administrative assistant to the development di-
rector at the ASU Foundation,” he said. “They’re in
charge of all the fund-raising at the University.”
I really brightened at that point, and I told Jerry
about my past work in fund-raising at the University of
Arizona in Tucson, and how I’d always wanted to do
similar work at ASU. He said he’d be delighted to intro-
duce me to his mother and to the development director
himself.
Within a month, ASU fund-raisers were attending
my seminar in “RelationSHIFT” and I had realized one
of the goals on my board.
I honestly believe that if I had not had a goal board
up in my bedroom, Jerry’s mention of ASU would have
gone right past me.
And this illustrates something important. We need
to advertise our own goals to ourselves. Otherwise, our
psychic energy is spread too thin across the spectrum
of things that aren’t that important to us.
52. Think outside the box
Once I attended a new business proposal presenta-
tion by Bob Koether, in which he had his prospective
customers all play a little nine-dot game that illustrated
to them that the solutions to puzzles are often simple
to see if we think in unconventional ways.
As people laughed and tore up their puzzles in frus-
tration when Koether showed them the solution, he
stood up to make his final point.
Think outside the box