9781564147752.pdf

(Chris Devlin) #1

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wrestler is doing. Let life respond to you. If you’re mak-
ing all the first moves, you’ll be surprised at how often
you can pin life down.


82. Take no for a question


Don’t take no for an answer. Take it for a question.
Make the word nomean this question: “Can’t you be more
creative than that?”


In my seminars I work with a lot of salespeople and
one of the most requested topics of discussion is “cold-
calling and rejection.” One of the greatest problems
salespeople, and people everywhere, face is in the mean-
ingthey give to someone else’s no. Many people hear no
as an absolute, final, and devastating personal rejection.
Butno can mean anything you want it to mean.
When I graduated from college with a degree in
English, I was not overwhelmed with companies trying
to hire me. Most people already speak English. So I de-
cided to try to get a job as a sports writer at the daily
evening paper in Tucson, Arizona, The Tucson Citizen. I
had spent four years in the army, and I hadn’t done any
sportswriting since high school.
When I applied for the job, I was told that my major
problem was that I had never done any professional
sportswriting before. It was the typical situation of a
company not being able to hire you because you haven’t
had experience—but how can you gain experience if no
one will hire you?


My first impulse was to take no to be their final an-
swer. After all, that’s what they said it was. But I finally
decided to have nomean—“Can’t you be more creative
than that?”

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