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Joe Warner told the story of being in the press box
at Belmont when Secretariat put away the Triple Crown
by 31 lengths.
“And I looked beside me when he was coming down
the stretch at all these hardened, cigar-chomping New
York newspapermen and they all had tears running
down their cheeks like little babies. ‘Course I couldn’t
see too clear myself for the tears in my eyes. I was 23 at
the time. And it was the first Triple Crown in my life-
time. Imagine that.”
That story brought me even closer to a question I’ve
been asking all my life. Why do we cry when we see
huge accomplishments? Why do we cry at weddings?
Why do I cry when the blind girl jumps with her horse
in the movie Wild Hearts Can’t Be Broken? Or when the
Titans win the game in Denzel Washington’s Remember
the Titans? Why did those sportswriters cry to see that
horse win by 31 lengths?
This is my theory: We weep for the winner inside of
all of us. In these poignant moments, we cry because we
know for a fact that there is something in us that could
be every bit as great as what we are watching. We are,
for that moment, the untapped greatness we are see-
ing. But we get tears in our eyes, because we know the
greatness isn’t being realized. We could have been like
that, but we aren’t.
Terry Hill also gives public talks on creativity. His
own work in advertising and public relations through-
out the years has won countless awards and, as one might
expect, he presents some learned and sophisticated for-
mulae for “creating.” But he finishes all his talks by say-
ing it is really a simple thing to be creative—all you do
is “get your stars out.” That’s how you tap into the un-
tapped you.