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[4] John Birchall, “Out to Launch in a Downturn,” Financial Times, June 4, 2009, 10.
[5] John Birchall, “Value Trend Tests Brand Loyalty,” Financial Times, March 31, 2009, 12.
[6] “Lift Sales with Personalized, Multi-channel Messages: 6 Steps,” July 9,
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[7] Jefferson Graham, “Cade Decoratero Finds Twitter a Sweet Recipe for Success,” USA Today, April 1, 2009, 5B.
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