Saylor URL: http://www.saylor.org/books Saylor.org

[1] Liz Pulliam Weston, “The Basics: Are You a Bad Customer?” MSN
Money,http://moneycentral.msn.com/content/Savinganddebt/consumeractionguide/P103694.asp (accessed
December 2, 2009).

Chapter 6

Creating Offerings