Saylor URL: http://www.saylor.org/books Saylor.org
The Wienermobile tours the country.
Source: Wikimedia Commons.
Figure 11.10
The Pillsbury Doughboy, Poppin’ Fresh, is popular around the world and is shown on this box of pancake mix in
Israel.
Source: Wikipedia.
Do you remember the Oscar Mayer jingles? Watch the video below and see if you find yourself
singing along. The jingle was originally developed in 1963 and is now recorded in different
languages. In 2006 Oscar Mayer promoted a singing contest for the jingle, which still remains
popular. Kraft’s promotions are also consistent across media, using the visuals from commercials as
pictures in their print ads in both English and Spanish versions, following the IMC concept.