Saylor URL: http://www.saylor.org/books Saylor.org
REVIEW QUESTIONS
- What factors do organizations consider when making price decisions?
- How do a company’s competitors affect the pricing decisions the firm will make?
- What is the difference between fixed costs and variable costs?
[1] David S. Jackson, John S. Demott, and Allen Pusey, “Dirty Tricks in Dallas,” Time, March 7,
1983, http://www.time.com/time/magazine/article/0,9171,953755,00.html (accessed December 15, 2009).
15.3 Pricing Strategies
LEARNING OBJECTIVES
- Understand introductory pricing strategies.
- Understand the different pricing approaches that businesses use.
Once a firm has established its pricing objectives and analyzed the factors that affect how it should
price a product, the company must determine the pricing strategy (or strategies) that will help it
achieve those objectives. As we have indicated, firms use different pricing strategies for their