Saylor URL: http://www.saylor.org/books Saylor.org
- Explain the relationship between extensive, limited, and routine decision making relative to high and low
involvement. Identify examples of extensive, limited, and routine decision making based on your personal
consumption behavior.
ACTIVITIES
- Go to http://www.ospreypacks.com and enter the blog site. Does the blog make you more or less inclined
to purchase an Osprey backpack? - Select three advertisements and describe the needs identified by Maslow that each ad addresses.
- Break up into groups and visit an ethnic part of your town that differs from your own ethnicity(ies). Walk
around the neighborhood and its stores. What types of marketing and buying differences do you see? Write
a report of your findings. - Using Maslow’s Hierarchy of Needs, identify a list of popular advertising slogans that appeal to each of the
five levels. - Identify how McDonald’s targets both users (primarily children) and buyers (parents, grandparents, etc.).
Provide specific examples of strategies used by the fast-food marketer to target both groups. Make it a
point to incorporate Happy Meals and Mighty Kids Meals into your discussion.