SEM III: Findability Search Marketing 2011 Seminar

103

• Folder Directories Should Be Basic (Close To Root Directory)
  
  
  • Nested folders or too many folders can be interpreted by major engines as being
    secondary in importance and deemed less relevant.
  
  
  • The result = lower ranking or no indexing
  
  
  
  

Search Engines Dislike

Poor File Structure