SEM III: Findability Search Marketing 2011 Seminar

What optimization is NOT:

• Optimization is not a “magic bullet” or “one

size fits all” there are steps and processes to

follow

• Optimization is also not a guaranteed sale.
  
  
  • Even if you rank well, your content, call to
    action, graphics, etc. need to be aligned for that
    user to become a customer
  
  
  
  

14