SEM III: Findability Search Marketing 2011 Seminar

145

Traditional

Search engines

such as:

Google, Yahoo,

MSN, Ask, etc..

New ways to
search in a
social network:

Vertical search

on a specific

topic

Coffee Music Swimming Running (^) MoviesScary Gardening Travel
Social Media: Provides Vertical Search
Bookmarks
on Swimming
Sites
Blogs on
Swimming
Articles on
Swimming
Facebook
Pages with
Swimming
Articles on
Swimming
Swimming
Photos on
Swimming
Swimming
Videos