SEM III: Findability Search Marketing 2011 Seminar

(Nora) #1

  • What’s Wrong With A Counter?

    • Only counts hits – What are Hits?

    • Hits are not visitors but the number of files
      accessed

    • Hits can be faked – Refresh Button

    • Hits don’t give you enough information to
      make your site successful.

    • It’s not 2002




Analytics: Why They Are Important?

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