SEM III: Findability Search Marketing 2011 Seminar

(Nora) #1

Keyword Research: Google


How to use Google Keyword Tool:


1.) https://adwords.google.com/select/KeywordToolExternal
2.) Type the keyword you are targeting
3.) Look at the following:


  • Number of searches being done using that word

  • Related keywords to that keyword

  • Related searches


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