SEM III: Findability Search Marketing 2011 Seminar

(Nora) #1

Finding an SEO provider: Google’s Advice


Google’s Own Advice about Hiring and SEO Firm


  • If you're thinking about hiring an SEO provider, the earlier the
    better. A great time to hire is when you're considering a site
    redesign, or planning to launch a new site.

  • Some useful questions to ask an SEO include:

    • Can you show me examples of your previous work and
      share some success stories?

    • Do you follow the Google Webmaster Guidelines?

    • Do you have SEO certifications?

    • Do you offer any online marketing services to
      complement your organic search business?

    • What kind of results do you expect to see, and in what
      timeframe?

    • How often do you optimize the website?

    • What's your experience in my industry?




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