SEM III: Findability Search Marketing 2011 Seminar

(Nora) #1

Finding an SEO provider: Questions To Ask



  • What will the SEO company base their keyword
    recommendations on? Keyword research is a necessity to
    determine relevant, targeted keywords in order for an SEO
    campaign to succeed.

  • What are realistic traffic expectations for your site?

  • Does the SEO differentiate between "traffic" and "qualified"
    traffic?

  • Does the SEO Company adhere to search engines’ posted best
    practices and a strict no-spam policy to avoid your website
    being penalized, possibly indefinitely, by search engines?

  • What methods will the SEO Company use to increase traffic?
    How many pages will they be optimizing in your website?


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