99
Search Engines
Like
Quality unique text and content
High quality inbound links
Ordered file structure
Focused content
Cross linking of internal pages
Updated/relevant/fresh content
301 Redirects
Search Engines
Don’t Like
Duplicate content
Dynamic content
Anything to trick search engines
Pages with limited text/all graphical elements
Poor coding
Body content showing up after line 150 in code
Poorly formatted structure