The Fashion BusinessItalian fashion, demonstrates how understanding of industry and practice
are central to issues of identity in dress and shows that the ‘look’ of Italian
clothes cannot be separated from Italy’s industrial capabilities.
We hope that the reader will appreciate how key issues in fashion are
highlighted from different angles. For example, Luigi Maramotti’s thoughts
about the creation or intuition of desire dovetail with Rebecca Arnold’s study
of changing meanings in luxury. Whilst we believe this book to the first of
its type, we also hope that it will be the first of many. A cumulative body of
multi-disciplinary work, with inside information will unlock many more
riddles than this book can hope to do and in that case we look forward to its
being joined and surpassed by others.