Apple Magazine - USA - Issue 525 (2021-11-19)

(Antfer) #1

BRINGING CRYPTO TO IOS


According to a new study from Times Magazine,
the current cryptocurrency market - which is
little more than a decade old - is estimated
to be worth more than an eye-watering $3
trillion as consumers and businesses hedge
their bets on digital currencies. They argue
that excitement about the possibilities of
decentralized finance and non-fungible tokens,
as well as memecoins like Dogecoin and Shiba
Inu, are helping to fuel a whole new generation
of investors, and there’s no doubt that the
COVID-19 pandemic and the ongoing political
and economic uncertainty has played its own
part in proceedings. Add in the fact that major
players like PayPal are supporting crypto
and it’s no wonder why all eyes are on Apple to
make its stand on cryptocurrency. Sure, there are
dozens of quality digital wallets and apps that
allow you to buy, store, and earn cryptocurrency,
but adding a centralized, native digital wallet
to one of the world’s biggest smartphone
operating systems could be the change that’s
needed to really bring cryptocurrency into the
mainstream and change the way we spend.
And as countries like China roll out support
for their own cryptocurrencies and even the
Bank of England consider launching a new
digital currency to side alongside GBP, now
would be the perfect time for Apple to cash in
and offer a platform for the world to trade from.


In a wide ranging interview with Andrew
Ross Sorkin for The New York Times DealBook
online conference, Tim Cook addressed
cryptocurrencies head on for the first time,
signalling a change in Apple’s strategy as it
increasingly looks to diversify and add new

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