Another interesting tidbit from the interview
was that Tim Cook said, unlike Tesla, Apple
does not plan to invest in cryptocurrency
as a company because he believes AAPL
shareholders do not buy AAPL stock to get
exposure to crypto. Tesla has not been shy of
its cryptocurrency intentions and even allows
consumers to buy their next car using the
currency. Recently, CEO Elon Musk pledged
his support for growing currency Dogecoin,
He’s also been vocal about his support for a
world that’s powered by cryptocurrency and
has implemented a number of polices to
give staff the chance to invest and grow
their portfolios.
In his New York Times interview, Tim Cook
added: “I would characterize it as there are
things that I would not do like our cash balance.
I would not go and invest that in crypto not
because I would not invest my own money in
crypto, but because I don’t think people buy
Apple stock to get exposure to crypto. So if
they want to do that, they can you know, invest
directly in crypto through other means. And
so I would not do that. I’m not planning to in
the immediate future to take crypto for our
products. As a mane of tender, but there are
other things that we are definitely looking at.”
He also revealed that he owns cryptocurrency
and siad it was “reasonable to own it as a part
of a diversified portfolio,” though stressed that
he did not want to “give anybody investment
advice”. When asked about NFTs, the Apple CEO
said he thought the concept is “interesting” but
that “it will take a while to play out in a way that
is for the mainstream person.” It’s the first time
that Cook has himself talked about his thoughts