Consumer decision making: process, level and style 139
Ajzen, M. and Fishbein, M. (1980) Under-
standing Attitudes and Predicting Social Behav-
ior, Prentice-Hall, Englewood Cliffs, NJ.
Assael, H. (1996) Consumer Behavior and
Marketing Action, 5th edn, Southwestern,
Cincinnati, OH (4th edn 1991).
Bagozzi, R. P. and Foxall, G. R. (1996) Construct
Validation of a Measure of Adaptive–Innova-
tive Cognitive Styles in Consumption, Inter-
national Journal of Research in Marketing, 13 ,
201–213.
Bagozzi, R. P. and Warshaw, P. R. (1990) Trying
to Consume, Journal of Consumer Research, 17 ,
127–140.
Bhate, S. (1992) Cognitive Style and Use/
Buying Behaviour: A Reappraisal of the
Relationship using Involvement as a Mediat-
ing Variable. Unpublished PhD thesis, Uni-
versity of Birmingham.
Chaffee, S. H. and Roser, C. (1986) Involvement
and the Consistency of Knowledge, Attitudes
and Behaviors, Communication Research, 13 ,
373–399.
Ehrenberg, A. S. C. (1988) Repeat Buying, 2nd
edn, Griffin, Edinburgh.
Engel, J. F., Blackwell, R. D. and Miniard, P.
(1991)Consumer Behavior, 7th edn, Dryden,
Hindsdale, IL.
Fishbein, M. and Ajzen, I. (1975) Belief, Attitude,
Intention and Behavior: An Introduction to
Theory and Research, Addison-Wesley, Read-
ing, MA.
Foxall, G. R. (1995) Cognitive Styles of
Consumer Initiators, Technovation, 15 ,
269–288.
Foxall, G. R. (1997) Marketing Psychology: The
Paradigm in the Wings, Macmillan Press,
London.
Foxall, G. R. and Bhate, S. (1999) Computer Use-
innovativeness: Cognition and Context, Inter-
national Journal of Technology Management, 17 ,
157–172.
Foxall, G. R. and Hackett, P. (1992) Cognitive
Style and Extent of Computer Use in
Organizations: Relevance of Sufficiency of
Originality, Efficiency and Rule-conformity,
Perceptual and Motor Skills, 74 , 491–497.
Foxall, G. R. and Pallister, J. (1998) Measuring
purchase decision involvement for financial
services: comparison of the Zaichkowsky and
Mittal scales, International Journal of Bank
Marketing, 16 , 180–194.
Foxall, G. R., Goldsmith, R. E. and Brown, S.
(1998) Consumer Psychology for Marketing, 2nd
edn, International Thomson Business Press,
London.
Franz, C. R. and Robey, D. (1986) Organizational
Context, User Involvement and the Useful-
ness of Information Systems, Decision Sciences,
17 , 329–357.
Goldsmith, R. E. and Flynn, L. R. (1992) Identi-
fying Innovators in Consumer Product Mar-
kets, European Journal of Marketing, 26 (12),
42–55.
Guilford, J. P. (1980) Cognitive Styles: What Are
They?, Educational and Psychological Measure-
ment, 40 , 715–735.
Howard, J. A. (1977) Consumer Behavior: Applica-
tion of Theory, McGraw-Hill, New York.
Howard, J. A. (1989) Consumer Behavior for
Marketing Strategy, Prentice-Hall, Englewood
Cliffs, NJ.
Howard, J. A. and Moore, W. L. (1982) Chan-
ges in Consumer Behavior over the Product
Life Cycle, in Tushman, M. L. and Moore,
W. L. (eds), Readings in the Management of
Innovation, Pitman, Boston, MA, pp. 122–
130.
Howard, J. A. and Sheth, J. N. (1969) The Theory
of Buyer Behavior, Wiley, New York.
Hurt, H. Y., Joseph, K. and Cook, C. D. (1977)
Scales for the Measurement of Innovative-
ness, Human Communication Research, 4 ,
58–65.
Kardes, F. R. (1994) Consumer Judgment and
Decision Processes, in Wyer, R. S. and Srull, T.
K. (eds), Handbook of Social Cognition, Vol. 2,
Erlbaum, Hillsdale, NJ, pp. 399–466.
Kirton, M. J. (1994) A Theory of Cognitive Style,
in Kirton, M. J. (ed.), Adaptors and Innovators:
Styles of Creativity and Problem-Solving, 2nd
edn, Routledge, London, pp. 1–36.
Laaksonen, P. (1994) Consumer Involvement: Con-
cepts and Research, Routledge, London.