Tables xxi
26.1 The 7Ps of cause-related marketing 682
27.1 Types of social change, by time and level of society 702
27.2 Major segmentation approaches 710
27.3 The social marketing mix 714
28.1 The evolution of environmental concern 728
28.2 Stakeholder interest in product impacts 745
30.1 Share held by top three multiples 779
30.2 Concentration of retail trade 780
30.3 Examples of voluntary (symbol) groups 780
30.4 Co-operatives’ share of food trade 781
30.5 Shopping centre space in Europe 782
30.6 Department and variety stores 783
30.7 Superstore/hypermarket shares of food sales 784
30.8 Discounters and hypermarkets: financial models 785
30.9 Retailer brand shares in Europe 792
30.10 EDLP vs high–low pricing 795
30.11 Major retail advertisers 795
30.12 Major retailers with international involvement 800
30.13 Home shopping shares of non-food sales 802