The Marketing Book 5th Edition

Multivariate
Methods

Regression and Forecasting Techniques

Simulation Fuzzy Sets

Statistical Decision Theory (or Stochastic Methods)

Deterministic Operational Research Methods

Hybrid Techniques

Network Programming

Quantitative methods

Multiple Regression

Discriminant Analysis

Automatic Interaction Detection (AID)

Forecasting Methods

Dynamic Programming

Heuristic Programming

Stock Control

Causal Models Artificial Intelligence (AI)

Linear Structure Relations (LISREL)

PERT CPM

Queuing

Stochastic Processes

Statistical Design Theory

Game Theory

Transportation Model

Linear Non-linear

Path Analysis

Neural Networks

Expert Systems

Factor Analysis

Latent Analysis

Cluster Analysis

Multidimensional Scaling

Conjoint Analysis

Correspondence Analysis

Figure 9.1 The main quantitative methods in marketing – a taxonomy