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42 (3), 317–337.Further reading
Dibb, S. (2001) New Millennium, New Seg-
ments: Moving Towards the Segment of One?
Journal of Strategic Marketing. This paper
provides a view of the trend to one-to-one
segmentation.
Frank, R. E., Massey, W. F. and Wind, Y. (1972)
Market Segmentation, Prentice-Hall, Engle-
wood Cliffs, NJ. A thorough analysis of the