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Further reading
Baker, M. J. and Hart, S. (1999) Product Strat-
egy and Management, Prentice-Hall, Hemel
Hempstead.
Cooper, R. G. (1993) Winning at New Products;
Accelerating the Process from Idea to Launch,
Addison-Wesley, Reading, MA.
Hart, S. (1996) New Product Development: A
Reader, Dryden Press, London.
Rosenau, M. (1997) The PDMA Handbook of
New Product Development, PDMA.