The Marketing Book 5th Edition

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394 The Marketing Book


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Further reading


de Chernatony, L. (2001) From Brand Vision to
Brand Evaluation, Butterworth-Heinemann,
Oxford.
de Chernatony, L. and McDonald, M. (1998)
Creating Powerful Brands, Butterworth-
Heinemann, Oxford.
Ind, N. (2001) Living the Brand, Kogan Page,
London.
Jones, R. (2001) The Big Idea, Harper Collins
Business, London.
Kunde, J. (2000) Corporate Religion, Pearson
Education, Harlow.
Pringle, H. and Gordon, W. (2001) Brand Man-
ners, Wiley, Chichester.
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