530 The Marketing Book
Porter, M. E. (1980) Competitive Strategy, Free
Press, New York.
Porter, M. E. (1985) Competitive Advantage, Free
Press, New York.
Investing in developing a sustainable competitive
advantage
Ward, K. (1992) Strategic Management Account-
ing, Butterworth-Heinemann, Oxford.
Marketing assets: development and maintenance
expenditures
Maklan, S. and Knox, S. (1998) Competing on
Value, FT Pitman, London.
Murphy, J. (ed.) (1989) Brand Valuation, Hutch-
inson, London.
The financial planning and control process
Goold, M. and Campbell, A. (1987) Strategies
and Styles, Blackwell, Oxford.
Kaplan, R. S. and Norton, D. P. (1996) The
Balanced Scorecard, HBS Press.
Mintzberg, H. (1994) The Rise and Fall of
Strategic Planning, Prentice-Hall, Englewood
Cliffs, NJ.
Brand-led strategies
See relevant chapters elsewhere in this book.
Customer-led strategies
Amram, M. and Kulatilaka, N. (1999) Real
Options, Harvard Business School Press,
Cambridge, MA.
Burnett, K. (1992) Strategic Customer Alliances,
FT Pitman, London.
Christopher, M., Payne, A. and Ballantyne, D.
(1993) Relationship Marketing, Butterworth-
Heinemann, Oxford.
Hallberg, G. (1995) All Consumers Are Not
Created Equal, Wiley.
Nalebuff, B. and Brandenburger, A. (1997) Co-
opetition, Harper Collins, London.Product-based strategies
Day, G. S. (1986) Analysis for Strategic Market
Decisions, West.
Johnson, H. T. (1992) Relevance Regained, Free
Press, New York.
Johnson, H. T. and Kaplan, R. S. (1987) Rele-
vance Lost: The Rise and Fall of Management
Accounting, Free Press, New York.
Shank, J. K. and Govindarajan, V. (1993) Strate-
gic Cost Management, Free Press, New York.Organizational structures: marketing finance
managers
Price Waterhouse (1997) CFO–Architect of the
Corporation’s Future, Wiley.