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Further reading
Albers-Miller, N. D. (1996) Designing Cross-
cultural Advertising Research: A Closer Look
at Paired Comparisons, International Market-
ing Review, 13 (5), 59–74.
Bilkey, W. J. and Tesar, G. (1977) The Export
Behaviour of Smaller Wisconsin Manufactur-
ing Firms, Journal of International Business
Studies, 10 (1), 93–98.
Coviello, N. and Munro, H. (1997) Network
Relationships and the Internationalisation
Process of Small Software Firms, International
Business Review, 6 (4), 361–386.
Craig, C. S. and Douglas, S. P. (1999) Inter-
national Market Research, 2nd edn, Wiley,
Chichester.
Diamantopoulos, A. and Horncastle, S. (1997)
Use of Export Marketing Research by Indus-
trial Firms, International Business Review, 6 (3),
245–270.
Douglas, S. P. and Craig, C. S. (1992) Advances
in International Marketing, International Jour-
nal of Research in Marketing, 9 , 291–318.
Drucker, P., Ohmae, K., Porter, M. and Peters, T.
(1990)Management Briefings, Special Report
No. 1202, Economist Intelligence Unit, Lon-
don, April.
Easton, G. and Hakansson, H. (1996) Markets as
Networks,International Journal of Research in
Marketing, Special Issue, 13 (5).
Egan, C. and Shipley, D. (1996) Strategic
Orientations towards Countertrade Oppor-
tunities in Emerging Markets, International
Marketing Review, 13 (4), 102–120.
Hayes, M. H. (1995) ISO 9000: The New
Strategic Consideration, in Paliwoda, S. J.
and Ryans, J. K. Jr (eds), International Market-
ing Reader, Routledge, London, pp. 122–136.
Kashani, K. (1989) Beware the Pitfalls of Global
Marketing, Harvard Business Review, Sep-
tember–October.
Keng, K. A. and Tan Soo Jiuan (1989) Differ-
ences Between Small and Medium Sized
Exporting and Non-Exporting Firms: Nature
or Nurture, International Marketing Review,
6 (4), 27–40.
Kotler, P. (1986) Megamarketing, Harvard Busi-
ness Review, March–April.
Leeflang, P. S. H. and van Raaij, W. F. (guest
editors) (1995) Special Issue: The Changing
Consumer in the European Union, Inter-
national Journal of Research in Marketing,
12 (5).
Millington, A. I. and Bayliss, B. T. (1997)
Instability of Market Penetration Joint Ven-
tures: A Study of UK Joint Ventures in the
European Union, International Business
Review, 6 (1), 1–18.
Morgan, R. E. and Katsikeas, C. S. (1997) Export
Stimuli: Export Intention Compared with
Export Activity, International Business Review,
6 (5), 477–500.
OECD (1997) Globalisation and Small and
Medium Enterprises, 2 vols, Paris.
Paliwoda, S. J. and Ryans, J. K. Jr (1995)
International Marketing Reader, Routledge,
London.
Paliwoda, S. J. and Thomas, M. J. (1998)
International Marketing, 3rd edn, Butterworth-
Heinemann, Oxford.