The Marketing Book 5th Edition

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722 The Marketing Book


Hastings, G. B., MacFadyen, L. and Anderson,
S. (2000) Whose behaviour is it anyway? The
broader potential of social marketing, Social
Marketing Quarterly,VI(2), June, 46–58.
Home Office (1998) Managing a Drugs Preven-
tion Programme: The Experience of NE Choices
1996–1998, Northumbria Drugs Prevention
Team, Home Office, Newcastle.
Houston, F. S. and Gassenheimer, J. B. (1987)
Marketing and exchange, Journal of Market-
ing, 51 , October, 3–18.
Jarvis, M. J. (1994) A profile of tobacco smoking,
Addiction, 89 , 1371–1376.
Kochanek, K. D., Maurer, J. D. and Rosenberg,
H. M. (1994) Why did black life expectancy
decline from 1984 through 1989 in the United
States?,American Journal of Public Health, 84 ,
938–944.
Kotler, P. (1994) Reconceptualizing marketing:
an interview with Philip Kotler, European
Management Journal, 12 (4), 353–361.
Kotler, P. and Roberto, E. L. (1989) Social
Marketing: Strategies for Changing Public
Behaviour, Free Press, New York.
Kotler, P. and Zaltman, G. (1971) Social market-
ing: an approach to planned social change,
Journal of Marketing, 35 , 3–12.
Kotler, P., Armstrong, G., Saunders, J. and
Wong, V. (1996) Principles of Marketing, Euro-
pean edn, Prentice-Hall, London.
Laczniak, G. R., Lusch, R. F. and Murphy, P. E.
(1979) Social marketing: its ethical dimen-
sions,Journal of Marketing, 43 , Spring, 29–36.
Lawther, S. and Lowry, R. (1995) Social market-
ing and behaviour change among profession-
als,Social Marketing Quarterly,II(1), 10–11.
Lawther, S., Hastings, G. B. and Lowry, R.
(1997) De-marketing: putting Kotler and
Levy’s ideas into practice, Journal of Market-
ing Management, 13 (4), 315–325.
Leathar, D. S. (1980) Images in health educa-
tion,Health Education Journal, 39 (4), 123–128.
Leathar, D. S. (1988) The development and
assessment of mass media campaigns: the
work of the Advertising Research Unit. Be
All You Can Be Case Study – Part 2, Journal of
the Institute of Health Education, 26 (2), 85–93.


Leathar, D. S. and Hastings, G. B. (1987) Social
marketing and health education, Journal of
Services Marketing, 1 (2), Fall, 49–52.
Lefebvre, R. C. (1992) The social marketing
imbroglio in health promotion, Health Promo-
tion International, 7 (1), 61–64.
Lefebvre, R. C. (1996) 25 years of social market-
ing: looking back to the future, Social Market-
ing Quarterly, Special Issue, 51–58.
Lefebvre, R. C. and Flora, J. A. (1988) Social
marketing and public health intervention,
Health Education Quarterly, 15 (3), 299–315.
Lefebvre, R. C., Lancaster, T. M., Carleton, R. A.
and Peterson, G. (1987) Theory and delivery
of health programming in the community:
the Pawtucket Heart Health Program, Pre-
ventative Medicine, 16 , 80–95.
Lefebvre, R. C., Doner, L., Johnston, C., Lough-
rey, K., Balch, G. I. and Sutton, S. M. (1995) Use
of database marketing and consumer-based
health communication in message design: an
example from the office of cancer communica-
tions’ ‘5 A Day for Better Health’ program, in
Maibach, E. and Parrott, R. L. (eds), Designing
Health Messages. Approaches From Communica-
tion Theory and Public Health Practice, Sage,
Newbury Park, CA, Chapter 12.
Levy, S. J. and Zaltman, G. (1975) Marketing,
Society and Conflict, Prentice-Hall, Englewood
Cliffs, NJ.
Ling, J. C., Franklin, B. A. K., Lindsteadt, J. F.
and Gearion, S. A. N. (1992) Social marketing:
its place in public health, Annual Review of
Public Health, 13 , 341–362.
Luck, D. J. (1974) Social marketing: confusion
compounded,Journal of Marketing, 38 , Octo-
ber, 70–72.
MacFadyen, L. and Hastings, G. B. (2001) First
do no harm: the case for ethical considera-
tions in social marketing. Presented at The
Academy of Marketing Science 10th Biennial
World Marketing Congress –Global Marketing
Issues at the Turn of the Millennium, jointly
organized with Cardiff University, 30 May–2
June.
MacKintosh, A. M., Stead, M., Eadie, D. and
Hastings, G. (2001) NE Choices: The Results
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