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UIC/AMA Marketing/Entrepreneurship Interface
Symposium Proceedings 1987–2000, available
from University of Illinois at Chicago,
Department of Entrepreneurship Studies.Further reading
The following is useful further reading which
covers the broad basis of the issues discussed
in this chapter.
Carson, D., Cromie, S. McGowan, P. and Hill, J.
(1995) Marketing and Entrepreneurship in
SMEs: An Innovative Approach, Prentice-Hall,
UK.
Chaston, I. (2000) Entrepreneurial Marketing:
Competing by Challenging Convention, Pal-
grave Macmillan, Basingstoke.
Hisrich, R. D. and Peters, M. P. (1995) Entrepre-
neurship: Starting, Developing and Managing a
New Enterprise, 3rd edn, Irwin, Holmewood,
Ill.
Levinson, J. C. (1984) Guerrilla Marketing: Secrets
for Making Big Profits from your Small Business,
Houghton Mifflin, Boston.
Lodish, L. M., Morgan, H. L. and Kallianpur, A.
(2001),Entrepreneurial Marketing, John Wiley,
New York.
Prushan, V. H. (1997) No-Nonsense Marketing:
101 Practical Ways to Win and Keep Customers,
Wiley and Sons, USA.
Smith, J. (1996) Guide to Integrated Marketing,
Entrepreneur Magazine Series, Wiley and
Sons, USA.
UIC/AMA Marketing/Entrepreneurship Interface
Symposium Proceedings 1987–2000, available
from the University of Illinois at Chicago,
Department of Entrepreneurship Studies.