DEVELOPMENT
AND ADOPTION OF
E-SHOPPINGTechnology
Acceptance
Home PCs
Complexity of TVs
HiFi, Games
Remote payment
SystemsUpgrades of stores
Initial costs
Delivery timings
Perceived risks
Cross-border issues
Tax, IPR regulationsFACILITATORS OBSTACLES
AREAS OF POTENTIAL IMPACT
SOCIAL INDIVIDUAL ENVIRONMENTAL COMMERCIAL
!!!!!Further polarization
of shopping options
Discriminates
against poor
households
Further isolation:
‘cocooning’
Loss of social
aspects of
shopping
to benefit
less mobile and
other
disadvantaged
shoppersPotential!!!!!!
Loss of
psychological
benefits of shopping
Reduced physical
activity
Information power
to consumers
Flexible solutions:
‘one to one’
Links with other
services
Privacy/security
issues!!!!!!
Less store visits
Less pressure to
develop stores/
centres
Degradation of
marginal
centres/high streets
Indirect impact on
other services,
e.g. cafes, banks
Less car/petrol
use/pollution
More van/diesel
use/pollution!!!!!!!
Reduce share for
stores
Less choice of
shops
Falling rents and
value of property
Lower barriers to
entry
More awareness of
product/prices/
services
New competition,
incl. international
Reduced power of
some retailersDRIVING FORCES
TECHNOLOGY COMPETITION DEMAND REGULATIONS
!!!!!!!
New networks:
Phone/fax
Internet/WAP
Satellite/cable/iDTV
Kiosks
Falling costs
Standards and
protocols!!!!!!!
New providers:
Manufacturers
Retailers
Agencies
International
Other sectors
Bandwagon effect!
!!!
!Time pressures
Quest for diversity
and information
Boredom with
shopping
Traffic congestion
Safety concerns!
!
!
!
!Trading hours
Retail development
Parking restrictions
Fuel taxes
Road taxesRetailing 803
Figure 30.12 Driving forces and impacts of e-shopping
Source: McGoldrick (2000).