Index 815
Ducoffe, R., 415
Dugdale, J., 19
‘Dumping’, 614, 624
Duncan, T., 411
Dunlop, 403
Durning, A. T., 739
Dussart, C., 10
Dwyer, R. F., 36, 37, 42, 43
Dynamic positioning, 583
Dynamic programming, 236, 238
Dyson, Esther, 657–8
E-business, 638, 646, 647, 663
E-commerce, 566, 569, 572, 637–8, 643,
647, 655
see alsoDot.com companies;
E-marketing
E-coupons, 479, 663
E-CRM, 581, 664
E-mail, 331, 363, 423, 575, 581
direct marketing, 421, 431
e-marketing, 638, 639, 641, 660, 662,
666
e-questionnaires, 178
opt-in, 655
E-marketing, 637–68
see alsoDot.com companies;
E-commerce; Internet
definition, 637–42
planning, 642–66
actions, 664
objectives, 648–50
situation analysis, 642–8
strategies, 647, 650–5
tactics, 655–64
E-questionnaires, 178
E-tailing, 802–4
Early adopters, 126–7, 297
Internet, 421
market segmentation, 255–6
product launches, 322
Easton, G., 38, 75, 77
EasyJet, 463, 566, 567, 576, 637, 650
EBay, 641, 651
Eco-performance, 735–6, 737, 738–9,
740, 741–2, 746–7
Ecological marketing concept, 727
Economic order quantity (EOQ),
237
Economic value to the customer
(EVC), 304
Economics, 17, 613, 671
economic growth, 4, 726, 732, 739
economic significance, 70–1, 73
environmental issues, 729, 732
Industrial Organization economics,
58, 63, 65
innovation, 81
integration, 613, 629
marketing strategy, 53, 58, 62
of promotion, 451–2
retail competition, 778
risk, 616–17
service economy, 585–7
Economies of scale, 4, 6, 500, 526
integration, 651
mass production, 247
resources, 103
retailing, 777
voluntary groups, 779
Ecover, 737, 747
ECRseeEfficient consumer response
EDIseeElectronic data interchange
EDLPseeEvery Day Low Price
concept
Education, 400, 453, 720
Effectiveness:
measuring, 504–30
promotional, 427, 430, 431, 439,
449–51
Efficiency, 439, 504, 506
e-marketing, 639, 647
economies of, 4
SMEs, 764
Efficient consumer response (ECR),
798–9
Egg, 567, 651
Ego enhancement, 152
Eight Es, 28
Eisenhardt, K. M., 80, 328
Electoral roll data, 263
Electrolux, 749
Electronic commerce seeE-commerce
Electronic data interchange (EDI), 363,
579, 649
Electronic point-of-sale (EPoS)
systems, 464, 477, 790, 793
see alsoPoint-of-sale merchandising
Elkington, J., 735
Ellram, L. M., 164
EMD alliance, 800
Emergence, 77–9
Emirates Airline, 389
Emotions:
brand values, 301, 304
cause-related marketing, 680, 692
emotional reward, 389–90
emotional values, 372, 377, 378, 379,
386, 390
research methods, 183–4, 185
retail atmospherics, 797
social marketing communications,
718
Employees:
see alsoManagers; People
attitudes, 551
brand, 379, 380, 382, 392
corporate, 374, 375
empowerment, 390–1
organizational culture, 386–7
values, 372, 386
vision, 384, 385cause-related marketing, 682
correspondence analysis, 205–6
delivering value, 539
differentiation, 532
e-marketing, 662–3
empowerment, 47, 390–1
idea generation, 319
implementation capabilities, 539,
540
integrated marketing
communications, 413, 414
internal marketing, 34, 35, 551, 553,
558
international marketing, 621
learning, 526
motivated, 487
organizational buying, 145–7
part-time marketeers, 35, 46, 532,
603
relationship management, 532
retailing, 798
retention, 47
salespeople, 219–20, 360–2, 363–9,
473, 516–17, 798
services, 34, 585, 590–1, 596–7,
603–5, 606–7
shareholder value, 494
SMEs, 758
Empowerment:
consumer, 672, 675
employees, 47, 390–1
social marketing, 718
Enacted environments, 77–8
End-user concept, 611
Engel, J. F., 121
Englis, B. G., 399
English language, 622
Enlightenment Project, 18
Enron, 752
Enterprise resource planning (ERP),
582
Entrepreneurs, 374, 758–61, 762, 764,
765, 769–71, 773–4
Entry barriers, 509–11, 512, 733
Entry strategies, 800–1
Environment, business, 64, 103, 104,
157, 158, 160
Environmental analysis seeSituational
analysis
Environmental issues:
see alsoGreen marketing
consumer awareness, 402, 405
path analysis, 235
social responsibility, 697
Environmentalism, 727, 728
EOQseeEconomic order quantity
EPoSseeElectronic point-of-sale
systems
ERPseeEnterprise resource planning
Error in sampling, 189, 190, 192
Escalation, 7
Esso, 476