The Marketing Book 5th Edition

830 Index

Shareholder value, 504, 507–9, 516,
517–18
brands, 300, 301, 302
communications, 309–10
customer relationship management,
490, 494
marketing mix, 288, 289, 291–2, 293,
294–8, 312
net present value, 309
price, 302, 303, 307
Shaw, M. J., 216
Shaw, R., 275
Shell, 385, 735
Shelton, Robert, 742
Shepherdson, N., 250
Sherry, J. F., 22
Sheth, J. N., 37, 44, 147, 148, 154–5
Shoemaker, R. W., 352
Shopping centres, 18, 782, 783, 798
Short-term, 11, 275
financial planning, 515
international marketing, 611
operational planning, 97, 99, 113–14
planning for SMEs, 760
social change, 702
Shostack, G. L., 592, 593, 604
Shubik, M., 281
Shugan, S., 173
Shultz, D. E., 475
Signifiers, 20
Signs, 20
SIGsseeSpecial Interest Groups
Simon, H., 79, 343, 344, 346, 350–1,
352–3, 355
Simonin, B. L., 617
Simple Minds, 23
Simple random sampling, 190
Simplexity, 78
Simulation methods, 81, 198, 213–15,
217, 240–1, 321–2
Sinfonia Marketing Systems, 477
Single sourcing, 495
Sinkovics, R., 171
Situation specific marketing, 764
Situational analysis, 618–21
see alsoMarket research
e-marketing, 642–8
social marketing, 700
Situational influences, 130, 131, 155
Skills, 276, 532, 540, 549
see alsoCompetencies
competitive advantage, 101, 103
entrepreneurs, 769
green marketing, 742, 743
lack of, 110, 111, 115
marketing implementation, 541
professionalism, 108
specialists, 412, 413
Skimming pricing, 303, 304
Slater, S. F., 79
SLEPT, 618
Sloans Supermarket, 476

Small to medium sized enterprises

(SMEs), 101, 613, 757–75

characteristics, 758–9

e-marketing, 654

high-tech, 630

incompatibility of marketing theory,

760–1

model of, 773–4

nature of marketing, 761–4

segmentation, 106

strengths, 759, 764, 765–72

SMART objectives, 682, 683

SMEsseeSmall to medium sized

enterprises

Smith, Adam, 14, 77, 585

Smith, D., 182

Smith, P. R., 398, 426, 642, 648, 663

Smith, Wendell, 247

SmithKline Beecham, 657

Snelson, P., 337

Snickers, 403

Social causes, 301

Social customs, 619, 623

Social distance, 42

Social Exchange Theory (SET), 36, 37,

38, 39, 40, 43

Social marketing, 137, 694–725

commercial marketing distinction,

703–8

definition, 696, 697–703

development of, 695–7

marketing mix, 700, 714–19

segmentation, 700, 706, 708–14

Social objectives, 291

Social responsibility, 671–2, 674–5,

691, 692, 697, 732

Social risk, 376, 391

Social status, 252, 259–62, 438, 711

Societal marketing, 697, 727

Socio-cultural distance, 627, 628

Socio-demographic segmentation, 261,

438, 706, 711, 736–7

S ̈oderlund, M., 46

Software, 131, 132–3, 135, 137–8, 582

conjoint analysis, 203

CRM, 266–72

MLLSA, 201

multidimensional scaling, 203

on-line catalogues, 478

price analyses, 344

SPSS, 200

Software Warehouse, 566

Solomon, M. R., 399, 598

SOMseeShare of market

Somerfield, 477

SOMsseeSelf-organizing maps

Sony, 308, 318, 325, 463, 476, 487, 748

SOSTAC (Situation, Objectives and

Strategy, Tactics, Action and

Control) framework, 642

Souder, W. E., 329

Southern Comfort, 480

Southern, J., 185

SOVseeShare of voice

Soviet Union, 10

‘Spadspend’, 467

Spar group, 779–80

Spatial competition, 66, 68, 70, 81

Spears, Britney, 22

Special deals, 349

Special Interest Groups (SIGs), 610

Special package features, 462

Specialist companies, 395, 404, 406,

409, 411

Specialists, 10, 64, 335, 413, 442, 758

Specialization, 147

Spencer, R., 161

Spillers, 480

Spin-offs, 651

Sponsorship, 256, 424, 431–2, 468

annual expenditure, 425

BMW example, 437

cause-related marketing, 677, 689

definition, 420

e-marketing, 660, 664

green marketing, 749

public relations, 422

retailing, 796

Sports games analogy, 61, 64–5

Sports sponsorship, 431, 432

Spreadsheets, 344

Springsteen, Bruce, 23

SPSSseeStatistical Package for Social

Science

Sri Lanka, 696

Srinivasan, V., 321

Stage-Gate process, 315, 316, 327

Stakeholders:

branding, 374, 380, 381

cause-related marketing, 672–4,

680, 683, 684–5, 692

green marketing, 744, 745

social marketing, 717

value-based marketing, 291–2

Standardization, 5, 69–70, 650

global/international marketing,

403, 415, 612, 615, 617, 626, 629

market evolution, 81

Stanford Innovation Project, 329

Stapel scale, 189

Stapleton, J., 437

Starbucks, 543

Starburst, 403

Starch, D., 450

Statistical decision theory, 198, 224,

225

Statistical methods, 192–3, 194,

197–245

see alsoQuantitative methods

Statistical Package for Social Science

(SPSS), 200

Stead, Martine, 694–725

Steiner, G. A., 450

Stereotyping, gender, 251–2