Index 833
brand risk, 376
Dempster–Shafer theory, 231
interaction approach, 160
international, 617, 618
involvement, 125
new product development, 325,
326, 329, 338
PERT, 200
Unemployment, 15
Unilever, 275, 403, 435, 467, 479, 489,
495
United Kingdom:
advertising, 423, 424, 445, 454
British companies, 146
competition, 10, 11
demographics, 251
health promotion, 708
integrated marketing
communications, 412
mail order, 802
retailing, 777, 779, 780, 783–5, 794,
799
sales promotion, 467
service sector, 586
United States:
5-a-Day for Better Health, 708, 709
agencies, 448
cause-related marketing, 670
competition, 10, 11
demographics, 251
environmental issues, 732, 733, 734,
744
law, 623
loyalty cards, 460
mail order, 802
postmodern marketing, 23
production orientation, 5
retailing, 777, 779, 780, 782, 783,
784, 804
sales promotion, 467, 468, 477
September 11th attacks, 15
service sector, 586
Univariate analysis, 194
Unpaid invoices, 97
UPS, 652
Urbany, J. E., 343, 348, 355
Users, 145, 146, 149, 158
Valla, J. P., 160–1
Value:
see alsoShareholder value
adding, 8, 102, 308, 528
brand, 300–2, 304, 379–80
cause-related marketing, 674, 675,
683
e-marketing, 648
innovative marketing, 772
sales promotion, 460, 475
services, 595
shareholder value, 507–9
brand, 297, 298–302, 379–80, 401,
475, 485, 520
capturing, 518, 519
creating, 300, 490, 492, 518–19
customer, 165, 485, 490, 523–4, 539,
540
delivering, 88, 89, 308, 531, 537,
538, 539
demonstrating, 307
digital, 656
increasing, 460
perpetuity method, 296, 298
preferences, 499–500
price, 303–5, 344, 348, 349–50
process models, 538
sales promotion, 470
services, 587–8
sustainable, 751, 752
understanding, 88, 89
Value chain, 60, 390, 652, 739
Value for money, 404, 511, 545
Value proposition, 88, 89, 492, 653
cause-related marketing, 673, 675
on-line value proposition, 655, 661
retailing, 788–9
Value-based marketing, 288, 291–4,
312
Values:
brand, 378–9, 382, 385–6, 390, 391
corporate branding, 374–5
emotional values, 372, 377, 378,
379, 386, 390
integrated marketing
communications, 401, 415,
416
cause-related marketing, 672, 674,
681, 691
corporate, 380
green, 742
organizational culture, 387
relationship marketing, 673
retailing, 788
shared, 497
social, 731
Van der Linde, C., 735, 736, 749
Varadajan, P. R., 735
Vardar, N., 626
Varey, R., 426
Variability of services, 590–1, 594
Variable precision rough set (VPRS)
model, 227–9
Varian Medical Systems, 748
Variety seeking-behaviour, 134, 135
Variety stores, 783–4
Varta, 733
Vauxhall, 646
Vendor management inventory, 496–7
Venkatesh, Alladi, 19, 21, 22, 28–9
Venn diagrams, 208, 209, 267
Venture marketing organization
(VMO), 543
Venture teams, 336
VERsseeVoluntary Export RestraintsVertical marketing, 556
Vertical Net, 646, 651
Vertical restructuring, 542
Vertinsky, I., 631
Vif, 403
Viral marketing, 576, 660, 666
Virgin, 374, 378, 480, 519
Virgin Atlantic, 386, 433
Virgin Cars, 657
Virtual communities, 651
Virtual organizations, 537
Visa, 624
Vision, 109, 769
brand, 375, 379, 380, 384–6, 392
cause-related marketing, 681
Visual merchandising, 796
Vitamins.com, 476
VMOseeVenture marketing
organization
Vodafone, 463
Voluntary behaviour, 700
Voluntary Export Restraints (VERs),
616
Voluntary groups, 779–80
Volvo, 301, 376
Voucher collection schemes, 678, 686
VPRSseeVariable precision rough set
modelWagner, S. A., 736–7
Wal-Mart, 301, 308, 496–7, 791
Walkers, 678, 688
Walkman, 314–15, 325
Wallace, A., 147
Wallack, L., 700
Walley, P., 230
Walters, D., 785
Walters, G. P., 176
Walton, R. E., 158
Ward, Keith, 504–30
Warehouse clubs, 784
Warehouse location, 233
Warshaw, P. R., 124
Watchdog, 404
Water fluoridation, 704
Waterman, R. H., 54, 73
Waterstone’s, 375
Waugh, Simon, 690
Weaknesses:
SMEs, 759
strategic objectives, 288
SWOT analysis, 90, 93, 96, 99, 100,
104, 105
Wealth distribution, 15
Webb, John, 171–96
Websites, 89–90, 363, 421
see alsoInternet
affiliate marketing programmes,
573–4
direct marketing, 569
e-coupons, 479