The Marketing Book 5th Edition

834 Index

Websites –continued
e-CRM, 581
e-marketing, 638–9, 640–2, 646–8,
650, 658, 663–4
interactive marketing, 573–6
over-designed, 421–2
response to purchase data, 579
Webster, F. E., 145, 146, 150–3, 156–9,
536–7, 541
Weick, K. E., 54
Weigand, R., 145, 146, 148, 151
Weitz, B. A., 38
Wensley, Robin, 53–86, 288, 611, 629
Wernerfeld, B., 68
Wheel of retailing, 778, 784
Which Web Trader, 652
Whinston, A., 638
White, J., 150, 152
White, R., 149–50, 151, 452
Wiebe, G. D., 695
Williams, Robbie, 23
Williamson, O. E., 38
Wilson, D. T., 33, 42, 43, 45, 46

Wilson, J. M., 233

Wilson, P. N., 230

Win-win situations, 11, 15, 495, 749

Win-win-win situations, 669, 670, 680,

688

Wind, Y., 145, 146, 150, 152, 153,

156–8

Winer, R. S., 349

Wittick, D., 67

Women, 251–2

Woolworths, 779, 801

Word-of-mouth, 121

Work simplification, 150, 152

Workman, J. P. Jr, 329

World Trade Organization (WTO),

616, 629, 731

World Wide Web seeInternet

Wright, Jerry, 671

WTO seeWorld Trade Organization

Wunderman, Lester, 565

Xerox, 489, 732

Xoom, 651

Yahoo!, 289, 646, 652–3

Yao, Y. Y., 226–7

Yeshin, Tony, 395–418

Yoon, E., 352

Youth markets, 250, 251

Yuan, Y., 216

Zaichkowsky, J. L., 130, 132

Zaltman, G., 195, 694, 695–6, 697,

699–700, 701, 716

Zara, 541

Zeithaml, V. A., 350

Zero-order model, 224

Zhou Dongsheng, 631

Ziarko, W., 227, 229

Ziliak, S. T., 70

Zirger, B. J., 316

Zolkiewski, J. M., 164

Zwass, V., 638