Marketing titles from
Butterworth-Heinemann
Student List
Creating Powerful Brands (second edition), Leslie de Chernatony and Malcolm McDonald
Direct Marketing in Practice, Brian Thomas and Matthew Housden
eMarketing eXcellence, PR Smith and Dave Chaffey
Fashion Marketing, Margaret Bruce and Tony Hines
Innovation in Marketing, Peter Doyle and Susan Bridgewater
Integrated Marketing Communications, Tony Yeshin
Internal Marketing, Pervaiz Ahmed and Mohammed Rafiq
International Marketing (third edition), Stanley J. Paliwoda and Michael J. Thomas
Key Customers, Malcolm McDonald, Beth Rogers and Diana Woodburn
Marketing Briefs, Sally Dibb and Lyndon Simkin
Marketing in Travel and Tourism (third edition), Victor T. C. Middleton with Jackie R. Clarke
Marketing Plans (fifth edition), Malcolm McDonald
Marketing: the One Semester Introduction, Geoff Lancaster and Paul Reynolds
Market-Led Strategic Change (third edition), Nigel Piercy
Relationship Marketing (second edition), Martin Christopher, Adrian Payne and David Ballantyne
Relationship Marketing for Competitive Advantage, Adrian Payne, Martin Christopher, Moira Clark
and Helen Peck
Relationship Marketing: Strategy & Implementation, Helen Peck, Adrian Payne, Martin Christopher
and Moira Clark
Strategic Marketing Management (second edition), Richard M. S. Wilson and Colin Gilligan
Strategic Marketing: Planning and Control (second edition), Graeme Drummond and John Ensor
Successful Marketing Communications,Cathy Ace
Tales from the Market Place, Nigel Piercy
The CIM Handbook of Export Marketing, Chris Noonan
The Fundamentals of Advertising (second edition), John Wilmshurst and Adrian Mackay
The Fundamentals and Practice of Marketing (fourth edition), John Wilmshurst and Adrian Mackay
The Marketing Book (fifth edition), Michael J. Baker (ed.)
The New Marketing, Malcolm McDonald and Hugh Wilson
Total Relationship Marketing (second edition),Evert Gummesson