Forthcoming
Marketing Logistics (second edition), Martin Christopher and Helen Peck
Marketing Research for Managers (third edition), Sunny Crouch and Matthew Housden
Marketing Strategy (third edition), Paul Fifield
Political Marketing, Phil Harris and Dominic Wring
Professional List
Cause Related Marketing, Sue Adkins
Creating Value, Shiv S. Mathur and Alfred Kenyon
Cybermarketing (second edition), Pauline Bickerton and Matthew Bickerton
Cyberstrategy, Pauline Bickerton, Matthew Bickerton and Kate Simpson-Holley
Direct Marketing in Practice, Brian Thomas and Matthew Housden
e-Business, J. A. Matthewson
Effective Promotional Practice for eBusiness, Cathy Ace
Essential Law for Marketers, Ardi Kolah
Excellence in Advertising (second edition), Leslie Butterfield
Fashion Marketing, Margaret Bruce and Tony Hines
Financial Services and the Multimedia Revolution, Paul Lucas, Rachel Kinniburgh and Donna Terp
From Brand Vision to Brand Evaluation, Leslie de Chernatony
Go to Market Strategy, Lawrence Friedman
Internal Marketing, Pervaiz Ahmed and Mohammed Rafiq
Marketing Made Simple, Geoff Lancaster and Paul Reynolds
Marketing Professional Services, Michael Roe
Marketing Strategy (second edition), Paul Fifield
Market-Led Strategic Change (third edition), Nigel Piercy
The Channel Advantage, Lawrence Friedman, Tim Furey
The CIM Handbook of Export Marketing, Chris Noonan
The Committed Enterprise, Hugh Davidson
The Fundamentals of Corporate Communications, Richard Dolphin
The Marketing Plan in Colour, Malcolm McDonald and Peter Morris
The New Marketing, Malcolm McDonald and Hugh Wilson
Forthcoming
Marketing Logistics (second edition), Martin Christopher and Helen Peck
Marketing Research for Managers (third edition), Sunny Crouch and Matthew Housden
Marketing Strategy (third edition), Paul Fifield
Political Marketing, Phil Harris and Dominic Wring
For more information on all these titles, as well as the ability to buy online, please visit
http://www.bh.com/marketing