The Marketing Book 5th Edition

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50 The Marketing Book


Frazier, G. L. (1983) Inter-organisational
Exchange Behaviour In Marketing Channels:
A Broadened Perspective, Journal of Market-
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Gr ̈onroos, C. (1989) Defining Marketing: A
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Gr ̈onroos, C. (1990) Relationship Approach to
Marketing in Service Contexts: The Marketing
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Gr ̈onroos, C. (1991) The Marketing Strategy
Continuum: Towards a Marketing Concept
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Gr ̈onroos, C. (1994) From Marketing Mix to
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Gummesson, E. (1987) The New Marketing –
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Gummesson, E. (1994) Making Relationship
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Gummesson, E. (1996) Relationship Marketing
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Harker, M. J. (1998) Relationship Marketing
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Industrial Purchasing: The Determinants of
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Hofstede, G. (1991) Culture in Organisations:
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Jarillo, J. C. (1988) On Strategic Networks,
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Kent, R. A. (1986) Faith in Four P’s: An
Alternative,Journal of Marketing Management,
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Levine, S. and White, P. E. (1961) Exchange as a
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Levitt, T. (1983) The Marketing Imagination, Free
Press, New York.
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